Results that speak for themselves

It's all about results

Any we know how to get them!

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Methodology explained

Who are your customers?

Where are they, what are their challenges/problems, how do we reach them? How old are they? Demographic targeting available? What are their interests? Where are they hanging out?

How do we build trust and likeability with them?

This is another way of looking at your brand messaging and content, but we want them to feel your message, trust that its genuine and believe you want to help them.

How does your solution fix their problem?

This is more comprehensive than just selling them something, how does your product/service align, and how can we make it a memorable, tell my best friend about it experience for them?

Content Strategy

How do we put your messaging, across all of the ranges of awareness, consideration and decision making, and even after sale throughout their customer lifecycle?

Then, how can we use their voice, using UGC (user generated content) to enhance the authenticity of your brand.

Strategy & Roadmapping

What are the best ways to deliver our desired results, how do we create the overall strategy to ensure we hit our targets and meet your goals? And, more importantly, who is going to be doing what, by when, and how will those stakeholders communicate. Who manages what part? When do we review and course correct?

Execution, Accountability & Results

Is our strategy meeting demands? Do we need to consider something else? How is the campaign running, what are the numbers and what is the detail? What do we do next?

Once we have results flowing, how can we sustain, optimise and improve them?


Work With Pro-Active Group

WHAT CLIENTS SAY

Trusted by global brands, high-growth founders and A-list talent

Long-term relationships, real commercial outcomes and clients who come back again and again.

Adam Cornwell

Adam Cornwell

Associate Director – Property Investment (Spain)

Craig lifted lead volume and quality while driving our ad spend harder than it had ever worked before. Craig didn’t just deliver activity, he delivered results. Every pound we spent worked harder. He constantly monitored performance, tested ideas, and made smart changes that helped us attract better quality enquiries. He was reliable, proactive, and always ready with solutions. Nothing was ever too much trouble and he made the whole process easy. On top of that, he’s great to work with. Friendly, professional, and someone you can trust to get things done. I’d happily work with Craig again and would recommend him to any business looking for someone who can drive real marketing results while being a pleasure to have on the team. As a CEO he allowed me to work on my business and drive it forwards.

Luke Graham

Luke Graham

Sports Alternative Provision & Further Education (UK)

I found working with Craig enjoyable, due to his likeable personality, kind and warm hearted. He is extremely capable in our ever evolving modern day at anything digital related. Confident in spotting gaps in the market, developing KPIs, data recording, analysing trends, building businesses and building key relationships with people. Craig values his work and will endeavour to ensure his reputation speaks for itself!

Philip P. Philipoff

Philip P. Philipoff

Real Estate Business Owner - (Bulgaria)

Craig understanding of International Markets was invaluable, and he designed and implemented marketing systems that worked perfectly across the different countries we operate in – simple for our teams, logically structured and supported with rapid responses. I would highly recommend working with him.

James Oliver

James Oliver

Managing Director – OLIVER Solutions Group (UK)

I’ve seen Craig deliver under serious pressure. He brings strong work ethic, smart thinking and the calm ability to get the job done when it matters. He consistently demonstrated the ability to get the job done, even under tight deadlines.

Karsten Lund Trend Poulsen

Karsten Lund Trend Poulsen

Managing Director/VP – DEKRA Midt/Nord A/S (Denmark)

Craig is multilingual, reliable, dedicated and commercially sharp. His knowledge in generating high-quality leads and building international business pipelines is outstanding.